Nordictrack Outside of Ordinary Campaign
The Problem
During the pandemic, NordicTrack approached us to leverage the rising demand for immersive home workout technology. They wanted to promote the idea that NordicTrack's equipment, technology and content could transport users to exotic destinations, which was especially relevant since travel was limited. This presented a challenge for us as an agency and production team, as we couldn't travel to these locations to shoot content.
Outside of Ordinary
Nationally Televised "Outside of Ordinary" Commercial (written, produced and directed by Journey Creative.)
The Journey
Behind the Scenes NordicTrack
A behind the scenes look at the creative technology that went into this campaign.
We delved into our creative resources and employed advanced technology to produce immersive marketing content that satisfied people's desire to explore and travel during the pandemic. We aimed to convey to them that they could experience the world beyond their walls without risking their safety. This ambitious, multimillion dollar campaign amounted to numerous nationally televised commercials and a year's worth of social media content for a variety of different platforms and audiences.
The Results
Our marketing strategy was dynamic and assertive, allowing us to make the most of the rising demand and establish Nordictrack's equipment as a versatile and exceptional option for in-home workouts. We also highlighted the equipment's ability to provide an immersive streaming experience that could transport and transform the user. This approach was successful in resonating with customers and increasing brand awareness.
The results of our marketing campaign speak for themselves. iFit Health & Fitness, the parent company of NordicTrack, reported a massive 200% increase in sales. Additionally, the popularity of iFit streaming workouts soared, with a remarkable 300% increase in usage. These numbers demonstrate the efficacy of our approach and the strength of NordicTrack's products in the fitness industry.
Two Hearts One Love
Nationally Televised "Two Hearts, One Love" Commercial (written, produced and directed by Journey Creative.)