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Nordictrack Outside of Ordinary Campaign

The Problem

During the pandemic, NordicTrack approached us to leverage the rising demand for immersive home workout technology. They wanted to promote the idea that NordicTrack's equipment, technology and content could transport users to exotic destinations, which was especially relevant since travel was limited. This presented a challenge for us as an agency and production team, as we couldn't travel to these locations to shoot content.

Outside of Ordinary

Outside of Ordinary

Play Video

Nationally Televised "Outside of Ordinary" Commercial (written, produced and directed by Journey Creative.)

The Journey